Lotus Light and Cornerstone for Natural partnered to help bring Touch-Less Aisle Browsing™ to the Natural, Organic, and Specialty Products Industry.

Lotus Light and Cornerstone for Natural partnered to help bring Touch-Less Aisle Browsing™ to the Natural, Organic, and Specialty Products Industry.

 

(Silver Lake, WI) July 29, 2020 – Lotus Light, a prominent national distributor of natural health and wellness products to the natural products industry, will use its resources to make retailers and suppliers aware of this extraordinary solution.  They will also stock and distribute Touch-Less Aisle Tags™ supplied by their vendors at no cost to customers who are buying those lines through Lotus Light when customers include the tags on their order.

 

“Touch-Less Aisle Browsing is a brilliant way to help slow the spread of COVID-19 and to help keep our retailers, their families and their customers safe,” said Santosh Krinsky, Lotus Light’s President and CEO.  “After learning about Touch-Less Aisle Browsing, we knew we need to do everything we could to help get this technology into the hands of our retailers immediately.”

 

Cornerstone for Natural, the natural product industry’s leading ERP integrator, created Touch-Less Aisle Browsing™ to reduce the number of times a consumer has to handle a product in the aisle to determine whether or not they want to purchase it.  Touch-Less Aisle Browsing is accomplished by using enhanced shelf tags (shelf talkers) equipped with an ELI Code® that when scanned by a smartphone, will display important product content to help the shopper evaluate the product without having to pick it up, turn it over and read the packaging.

 

“We are humbled by Lotus Light’s excitement, involvement and leadership in this project,” said David Williams, Cornerstone’s EVP of Business Development.  “It was clear that Lotus Light, along with its leadership team, genuinely want to help their retailers and their consumers.  They offered assistance immediately and without asking for anything in return.”

 

To learn more about Touch-Less Aisle Browsing visit: https://cornerstonefornatural.com/touch-less3/

 

Lotus Light Media Contact: Santosh Krinsky, President
lotuslight@lotuspress.com / (262) 889-8501 Ext 108

Cornerstone for Natural Media Contact: David Williams,  EVP Business Development
David.Williams@Cornerstone1.com / (813) 321-1300

 

Lotus Light (www.LotusLight.com) distributes over 15,000 natural products to stores nationwide, representing over 400 high quality products manufacturers. Lotus Light was founded in 1981 and is a majority woman-owned, family business.

Cornerstone for Natural™ (www.CornerstoneForNatural.com), a division of Cornerstone Consulting, Inc., is the natural product industry’s premier provider of Business Management Software solutions.  Their ELI Code Technology helps its clients communicate rich product content easily and accurately and their modular Business Management Software systems help their clients be more efficient, productive and profitable by connecting, integrating, tracking and reporting on all aspects of their business operations.

Cornerstone for Natural Launches In-Store Touch-Less Aisle Tags™ to reduce the Spread of COVID-19 at Retail.

(Tampa, FL – July 16, 2020) Touch-Less Aisle Tags slow the spread of COVID-19 within a retail store by reducing the number of times shoppers need to handle products before purchasing them.

To help our natural, organic, and specialty product retails protect their customers and employees against the spread of COVID-19 in their stores, Cornerstone for Natural™ launched the industry’s first In-Store Touch-Less Aisle Browsing™ solution.

Consumer reaction to this solution has been overwhelmingly positive. Shoppers appreciate retailers taking additional and novel approaches to keeping them safe.

Every time a shopper handles a retail item to read the label, they run the risk of spreading COVID-19 to the next item they touch, and so on. Touch-Less Aisle Tags display important product information on shoppers’ smartphones allowing them to view ingredients, nutritional information, images, and more all without requiring the shoppers to unnecessarily handle the item – until they are ready to purchase it.

Touch-Less Aisle Tags™ also make it easier for shoppers to read the labels and identify ingredients they want to avoid whether it be diet-specific, or allergy related.

Cornerstone has already created Touch-Less Aisle Tags™ for over 100,000 items in the marketplace.

• With more shoppers looking to natural, organic, and specialty products to help them through the COVID-19 crisis, Touch-Less Aisle Tags™ are timely and necessary.

• With so many products being out-of-stock, consumers are flocking to products and brands with which they are not familiar.

• With consumers focused on underlying health concerns that could make COVID-19 even more serious, consumers are focusing their attention on healthier lifestyles.

With fears of visiting doctor offices, emergency rooms, and pharmacies, consumers are gravitating to health-focused retailers for additional ways to stay healthy.

To view a 3 ½-minute overview presentation, please visit: www.CornerstoneForNatural.com/touch-less3

For more information about Touch-Less Aisle Tags, please visit: www.CornerstoneForNatural.com/touch-less

Media Contact: David Williams / EVP of Business Development at Cornerstone for Natural / David.Williams@Cornerstone1.com / (813) 321-1300

UPDATED: Free ELI Codes During COVID-19 Pandemic – Billing Suspended

Cornerstone Continues to Offer Free Product-Based Enhanced QR Codes During COVID-19 Pandemic to Help Natural Product Industry Suppliers with Social Distance Business and Travel Bans and Suspends Billing for All Existing ELI Code Clients.

 
Originally announced on March 17, 2020 – Cornerstone for Natural™ is providing Natural Product suppliers free access to its ELI Code technology platform, including its enhanced services, to help them easily communicate product information with their retailers, distributors and brokers in the face of COVID-19. Existing ELI Code client billings have been suspended during the crisis.
 
ELI Codes™ are enhanced QR codes assigned to products within the Natural, Organic, and Specialty Industry, based on UPC number, that when scanned by a smartphone, displays valuable product content such as images, nutritional information, ingredients, allergens, certifications, weights and dimensions, and more! Through its partnership with IX-ONE, Cornerstone has built nearly 100,000 ELI Codes to date.
 
“When we first announced the free enhanced ELI codes and suspended billing a few weeks ago; we were inundated with requests and kind gestures,” added David Williams, Cornerstone’s EVP of Business Development. “We’ve redeployed our staff to help us process the requests we are receiving each day and hope additional requests will continue to come in.”
 
Suppliers within the Natural, Organic and Specialty Products industry rely on face-to-face events to promote their products to retailers, distributors, and brokers. From trade shows to meetings; in-person events are frequently used to create buzz, convey benefits, and entice purchasing. However, given the country’s paralysis from COVID-19, in-person meetings are not happening. Web-based presentation and video conferencing technology is helpful, but not effective for quick dissemination of product information to multiple partners simultaneously.
 
To help our friends and colleagues within the industry, Cornerstone has taken the extraordinary step of making its entire ELI Code technology platform available to our supplier community to help them easily share their exciting and essential product content with their trading partners during the COVID-19 pandemic. ELI Codes can be added to sell sheets, catalogs, or virtually any collateral. ELI Codes are smaller than a postage stamp but hold limitless amounts of valuable content. Best of all, trading partners will only need their smartphone to unlock all of that rich content.
 
In addition to the content included within the standard ELI Code solution, Cornerstone will also include two additional customized content links.
 
“We really wanted to step up and help,” says David Boos, CEO of Cornerstone Consulting, Inc., Cornerstone for Natural’s parent company. “Especially in light of the postponement of Expo West and the need for social distancing. I’m thrilled we are in a position to help.”

Click on the video below for a brief overview and explanation.

 

About Cornerstone for Natural
Cornerstone for Natural™, a division of Cornerstone Consulting, Inc., is the natural product industry’s premier provider of Business Management Software solutions.

Our ELI Code Technology helps our clients communicate rich product content easily and accurately. ELI Codes are enhanced QR codes assigned to retail products within the natural product sector and pre-populated with verified content.

Our modular Business Management Software systems integrate the main functional areas of an organization’s business processes into a unified system. We help our clients be more efficient, productive and profitable by connecting, integrating, tracking and reporting on all aspects of their business operations. Our on-premise and cloud-based solutions are tailored specifically to meet the needs and the priorities of the discerning and passionate clients we serve.

Cornerstone for Natural™ specializes in small, medium and large organizations within the natural product space.

For more information visit http://www.CornerstoneForNatural.com

Free ELI Codes During COVID-19 Pandemic

Cornerstone Offers Free Product-Based Enhanced QR Codes During COVID-19 Pandemic to Help Natural Product Industry Suppliers Deal with Social Distance Business and Travel Bans

Cornerstone for Natural™ is providing Natural Product suppliers free access to its ELI Code technology platform to help them easily communicate product information with their retailers, distributors and brokers in the face of COVID-19.

ELI Codes™ are enhanced QR codes assigned to products within the Natural, Organic, and Specialty Industry, based on UPC number, that when scanned by a smartphone, displays valuable product content such as images, nutritional information, ingredients, allergens, certifications, weights and dimensions, and more! Through its partnership with IX-ONE, Cornerstone has built nearly 100,000 ELI Codes to date.

Many suppliers within the Natural, Organic and Specialty Products industry rely on face-to-face events to promote their products to retailers, distributors, and brokers. From trade shows to meetings; in-person events are frequently used to create buzz, convey benefits, and entice purchasing. However, given the country’s fear from COVID-19, in-person meetings are not happening. Web-based presentation and video conferencing technology is helpful, but not effective for quick dissemination of product information to multiple partners simultaneously.

To help our friends and colleagues within the industry, Cornerstone has taken the extraordinary step of making its entire ELI Code technology platform available to our supplier community to help them easily share their exciting and essential product content with their trading partners during the COVID-19 pandemic. ELI Codes can be added to sell sheets, catalogs, or virtually any collateral. ELI Codes are smaller than a postage stamp but hold limitless amounts of valuable content. Best of all, trading partners will only need their smartphone to unlock all of that rich content.

In addition to the content included within the standard ELI Code solution, Cornerstone will also include two additional content links for free.

“We really wanted to step up and help,” says David Boos, CEO of Cornerstone Consulting, Inc., Cornerstone for Natural’s parent company. “Especially in light of the postponement of Expo West and the need for social distancing. I’m thrilled we are in a position to help. For any suppliers currently paying for ELI Codes today, we are suspending all billing until the COVID-19 pandemic has passed.”

“Communicating rich product content, especially when you are not face-to-face with your trading partners is important – especially right now,” added David Williams, Cornerstone’s EVP of Business Development. “We recognize that our solution will be in more demand now than ever before, but we made the decision to give it away for the duration on the COVID-19 outbreak because we felt it was the right thing to do.”

To learn more and take advantage of this special feature please visit: www.CornerstoneForNatural.com/COVID-19-FREE

www.CornerstoneForNatural.com
(813) 321-1300

 

About Cornerstone for Natural
Cornerstone for Natural™, a division of Cornerstone Consulting, Inc., is the natural product industry’s premier provider of Business Management Software solutions.

Our ELI Code Technology helps our clients communicate rich product content easily and accurately. ELI Codes are enhanced QR codes assigned to retail products within the natural product sector and pre-populated with verified content.

Our modular Business Management Software systems integrate the main functional areas of an organization’s business processes into a unified system. We help our clients be more efficient, productive and profitable by connecting, integrating, tracking and reporting on all aspects of their business operations. Our on-premise and cloud-based solutions are tailored specifically to meet the needs and the priorities of the discerning and passionate clients we serve.

Cornerstone for Natural™ specializes in small, medium and large organizations within the natural product space.

For more information visit http://www.CornerstoneForNatural.com

IX-ONE and Cornerstone Partnership

The Data Council Announces IX-ONE Content-Rich QR Code-based ELI Codes® through its Partnership with Cornerstone Consulting.

ELI Technology’s® patented QR Code platform provides users with access to rich product content directly from the IX-ONE Exchange.

 

The Data Council (TDC) is excited to announce its partnership with Cornerstone Consulting, Inc. to provide content rich, QR Code-based ELI Codes® for all member items captured within the IX-ONE exchange.

ELI Codes® are enhanced QR Codes, built on a patented technology platform that is highly configurable, responsive, and easy to use. Each member-based item captured within the IX-ONE network will be issued an ELI Code® which will be stored within the IX-ONE platform. Supplier, broker, retailer, and distributor members will be able to download the ELI Codes® and use them to easily, effectively, and accurately communicate product content. As product information is updated within IX-ONE, it will automatically be updated within the ELI® network – ensuring ELI Codes® are always up-to-date.

IX-ONE members now have the added value and use of these ELI Codes® included with their membership at no additional cost. Suppliers will also have options to enhance their ELI Codes® with additional content such as videos.

“We are very pleased to offer this exciting and innovative value-added service for our members at no additional cost or effort to them,” says Troy Benscoter, The Data Council’s EVP of Business Development. “IX-ONE is the industry’s leading solution for product data and images and ELI Technology® is the leader in QR-Code based product content and marketing solutions. Working together will be very synergistic to us and extremely valuable to our members.”

“As the clear leader in the space, The Data Council’s IX-ONE has revolutionized product content capture and sharing,” added, David Boos, President of Cornerstone Consulting. “Through our partnership with The Data Council to deliver our innovative ELI Codes® for their member-items, we will be helping to enhance their product content initiatives while offering a tremendous benefit to their members.”

Both The Data Council and Cornerstone Consulting will be attending New Hope’s Natural Products Expo East, September 11-14 in Baltimore MD, to meet with IX-ONE members and formally introduce this service.

[Click HERE to Sign Up to Meet With Cornerstone At Expo East]

About Cornerstone for Natural
Cornerstone for Natural™, a division of Cornerstone Consulting, Inc., is the natural product industry’s premier provider of Business Management Software solutions. Our modular software systems integrate the main functional areas of an organization’s business processes into a unified system. We help our clients be more efficient, productive and profitable by connecting, integrating, tracking and reporting on all aspects of their business operations. Cornerstone for Natural™ specializes in small, medium and large organizations within the natural product space. Our on-premise and cloud-based solutions are tailored specifically to meet the needs and the priorities of the discerning and passionate clients we serve. For more information visit http://www.CornerstoneForNatural.com

About IX-ONE
The Data Council is a division of Advantage Solutions, a leading provider of customizable and technology-enabled sales and marketing solutions. The Data Council’s IX-ONE platform is the industry’s choice for product data and images. Launched in collaboration with industry-leading retailers, distributors, brokers and associations, we combine rich packaging data and images with a robust member base to revolutionize the exchange of product information across the industry. Learn more at http://www.TheDataCouncil.com.

 

Click HERE to view the Press Release on PR Web®