Month: July 2020

Lotus Light and Cornerstone for Natural partnered to help bring Touch-Less Aisle Browsing™ to the Natural, Organic, and Specialty Products Industry.

Lotus Light and Cornerstone for Natural partnered to help bring Touch-Less Aisle Browsing™ to the Natural, Organic, and Specialty Products Industry.

 

(Silver Lake, WI) July 29, 2020 – Lotus Light, a prominent national distributor of natural health and wellness products to the natural products industry, will use its resources to make retailers and suppliers aware of this extraordinary solution.  They will also stock and distribute Touch-Less Aisle Tags™ supplied by their vendors at no cost to customers who are buying those lines through Lotus Light when customers include the tags on their order.

 

“Touch-Less Aisle Browsing is a brilliant way to help slow the spread of COVID-19 and to help keep our retailers, their families and their customers safe,” said Santosh Krinsky, Lotus Light’s President and CEO.  “After learning about Touch-Less Aisle Browsing, we knew we need to do everything we could to help get this technology into the hands of our retailers immediately.”

 

Cornerstone for Natural, the natural product industry’s leading ERP integrator, created Touch-Less Aisle Browsing™ to reduce the number of times a consumer has to handle a product in the aisle to determine whether or not they want to purchase it.  Touch-Less Aisle Browsing is accomplished by using enhanced shelf tags (shelf talkers) equipped with an ELI Code® that when scanned by a smartphone, will display important product content to help the shopper evaluate the product without having to pick it up, turn it over and read the packaging.

 

“We are humbled by Lotus Light’s excitement, involvement and leadership in this project,” said David Williams, Cornerstone’s EVP of Business Development.  “It was clear that Lotus Light, along with its leadership team, genuinely want to help their retailers and their consumers.  They offered assistance immediately and without asking for anything in return.”

 

To learn more about Touch-Less Aisle Browsing visit: https://cornerstonefornatural.com/touch-less3/

 

Lotus Light Media Contact: Santosh Krinsky, President
lotuslight@lotuspress.com / (262) 889-8501 Ext 108

Cornerstone for Natural Media Contact: David Williams,  EVP Business Development
David.Williams@Cornerstone1.com / (813) 321-1300

 

Lotus Light (www.LotusLight.com) distributes over 15,000 natural products to stores nationwide, representing over 400 high quality products manufacturers. Lotus Light was founded in 1981 and is a majority woman-owned, family business.

Cornerstone for Natural™ (www.CornerstoneForNatural.com), a division of Cornerstone Consulting, Inc., is the natural product industry’s premier provider of Business Management Software solutions.  Their ELI Code Technology helps its clients communicate rich product content easily and accurately and their modular Business Management Software systems help their clients be more efficient, productive and profitable by connecting, integrating, tracking and reporting on all aspects of their business operations.

Cornerstone for Natural Launches In-Store Touch-Less Aisle Tags™ to reduce the Spread of COVID-19 at Retail.

(Tampa, FL – July 16, 2020) Touch-Less Aisle Tags slow the spread of COVID-19 within a retail store by reducing the number of times shoppers need to handle products before purchasing them.

To help our natural, organic, and specialty product retails protect their customers and employees against the spread of COVID-19 in their stores, Cornerstone for Natural™ launched the industry’s first In-Store Touch-Less Aisle Browsing™ solution.

Consumer reaction to this solution has been overwhelmingly positive. Shoppers appreciate retailers taking additional and novel approaches to keeping them safe.

Every time a shopper handles a retail item to read the label, they run the risk of spreading COVID-19 to the next item they touch, and so on. Touch-Less Aisle Tags display important product information on shoppers’ smartphones allowing them to view ingredients, nutritional information, images, and more all without requiring the shoppers to unnecessarily handle the item – until they are ready to purchase it.

Touch-Less Aisle Tags™ also make it easier for shoppers to read the labels and identify ingredients they want to avoid whether it be diet-specific, or allergy related.

Cornerstone has already created Touch-Less Aisle Tags™ for over 100,000 items in the marketplace.

• With more shoppers looking to natural, organic, and specialty products to help them through the COVID-19 crisis, Touch-Less Aisle Tags™ are timely and necessary.

• With so many products being out-of-stock, consumers are flocking to products and brands with which they are not familiar.

• With consumers focused on underlying health concerns that could make COVID-19 even more serious, consumers are focusing their attention on healthier lifestyles.

With fears of visiting doctor offices, emergency rooms, and pharmacies, consumers are gravitating to health-focused retailers for additional ways to stay healthy.

To view a 3 ½-minute overview presentation, please visit: www.CornerstoneForNatural.com/touch-less3

For more information about Touch-Less Aisle Tags, please visit: www.CornerstoneForNatural.com/touch-less

Media Contact: David Williams / EVP of Business Development at Cornerstone for Natural / David.Williams@Cornerstone1.com / (813) 321-1300