Cornerstone for Natural Launches In-Store Touch-Less Aisle Tags™ to reduce the Spread of COVID-19 at Retail.

(Tampa, FL – July 16, 2020) Touch-Less Aisle Tags slow the spread of COVID-19 within a retail store by reducing the number of times shoppers need to handle products before purchasing them.

To help our natural, organic, and specialty product retails protect their customers and employees against the spread of COVID-19 in their stores, Cornerstone for Natural™ launched the industry’s first In-Store Touch-Less Aisle Browsing™ solution.

Consumer reaction to this solution has been overwhelmingly positive. Shoppers appreciate retailers taking additional and novel approaches to keeping them safe.

Every time a shopper handles a retail item to read the label, they run the risk of spreading COVID-19 to the next item they touch, and so on. Touch-Less Aisle Tags display important product information on shoppers’ smartphones allowing them to view ingredients, nutritional information, images, and more all without requiring the shoppers to unnecessarily handle the item – until they are ready to purchase it.

Touch-Less Aisle Tags™ also make it easier for shoppers to read the labels and identify ingredients they want to avoid whether it be diet-specific, or allergy related.

Cornerstone has already created Touch-Less Aisle Tags™ for over 100,000 items in the marketplace.

• With more shoppers looking to natural, organic, and specialty products to help them through the COVID-19 crisis, Touch-Less Aisle Tags™ are timely and necessary.

• With so many products being out-of-stock, consumers are flocking to products and brands with which they are not familiar.

• With consumers focused on underlying health concerns that could make COVID-19 even more serious, consumers are focusing their attention on healthier lifestyles.

With fears of visiting doctor offices, emergency rooms, and pharmacies, consumers are gravitating to health-focused retailers for additional ways to stay healthy.

To view a 3 ½-minute overview presentation, please visit: www.CornerstoneForNatural.com/touch-less3

For more information about Touch-Less Aisle Tags, please visit: www.CornerstoneForNatural.com/touch-less

Media Contact: David Williams / EVP of Business Development at Cornerstone for Natural / David.Williams@Cornerstone1.com / (813) 321-1300

UPDATED: Free ELI Codes During COVID-19 Pandemic – Billing Suspended

Cornerstone Continues to Offer Free Product-Based Enhanced QR Codes During COVID-19 Pandemic to Help Natural Product Industry Suppliers with Social Distance Business and Travel Bans and Suspends Billing for All Existing ELI Code Clients.

 
Originally announced on March 17, 2020 – Cornerstone for Natural™ is providing Natural Product suppliers free access to its ELI Code technology platform, including its enhanced services, to help them easily communicate product information with their retailers, distributors and brokers in the face of COVID-19. Existing ELI Code client billings have been suspended during the crisis.
 
ELI Codes™ are enhanced QR codes assigned to products within the Natural, Organic, and Specialty Industry, based on UPC number, that when scanned by a smartphone, displays valuable product content such as images, nutritional information, ingredients, allergens, certifications, weights and dimensions, and more! Through its partnership with IX-ONE, Cornerstone has built nearly 100,000 ELI Codes to date.
 
“When we first announced the free enhanced ELI codes and suspended billing a few weeks ago; we were inundated with requests and kind gestures,” added David Williams, Cornerstone’s EVP of Business Development. “We’ve redeployed our staff to help us process the requests we are receiving each day and hope additional requests will continue to come in.”
 
Suppliers within the Natural, Organic and Specialty Products industry rely on face-to-face events to promote their products to retailers, distributors, and brokers. From trade shows to meetings; in-person events are frequently used to create buzz, convey benefits, and entice purchasing. However, given the country’s paralysis from COVID-19, in-person meetings are not happening. Web-based presentation and video conferencing technology is helpful, but not effective for quick dissemination of product information to multiple partners simultaneously.
 
To help our friends and colleagues within the industry, Cornerstone has taken the extraordinary step of making its entire ELI Code technology platform available to our supplier community to help them easily share their exciting and essential product content with their trading partners during the COVID-19 pandemic. ELI Codes can be added to sell sheets, catalogs, or virtually any collateral. ELI Codes are smaller than a postage stamp but hold limitless amounts of valuable content. Best of all, trading partners will only need their smartphone to unlock all of that rich content.
 
In addition to the content included within the standard ELI Code solution, Cornerstone will also include two additional customized content links.
 
“We really wanted to step up and help,” says David Boos, CEO of Cornerstone Consulting, Inc., Cornerstone for Natural’s parent company. “Especially in light of the postponement of Expo West and the need for social distancing. I’m thrilled we are in a position to help.”

Click on the video below for a brief overview and explanation.

 

About Cornerstone for Natural
Cornerstone for Natural™, a division of Cornerstone Consulting, Inc., is the natural product industry’s premier provider of Business Management Software solutions.

Our ELI Code Technology helps our clients communicate rich product content easily and accurately. ELI Codes are enhanced QR codes assigned to retail products within the natural product sector and pre-populated with verified content.

Our modular Business Management Software systems integrate the main functional areas of an organization’s business processes into a unified system. We help our clients be more efficient, productive and profitable by connecting, integrating, tracking and reporting on all aspects of their business operations. Our on-premise and cloud-based solutions are tailored specifically to meet the needs and the priorities of the discerning and passionate clients we serve.

Cornerstone for Natural™ specializes in small, medium and large organizations within the natural product space.

For more information visit http://www.CornerstoneForNatural.com