Lotus Light and Cornerstone for Natural partnered to help bring Touch-Less Aisle Browsing™ to the Natural, Organic, and Specialty Products Industry.
(Silver Lake, WI) July 29, 2020 – Lotus Light, a prominent national distributor of natural health and wellness products to the natural products industry, will use its resources to make retailers and suppliers aware of this extraordinary solution. They will also stock and distribute Touch-Less Aisle Tags™ supplied by their vendors at no cost to customers who are buying those lines through Lotus Light when customers include the tags on their order.
“Touch-Less Aisle Browsing is a brilliant way to help slow the spread of COVID-19 and to help keep our retailers, their families and their customers safe,” said Santosh Krinsky, Lotus Light’s President and CEO. “After learning about Touch-Less Aisle Browsing, we knew we need to do everything we could to help get this technology into the hands of our retailers immediately.”
Cornerstone for Natural, the natural product industry’s leading ERP integrator, created Touch-Less Aisle Browsing™ to reduce the number of times a consumer has to handle a product in the aisle to determine whether or not they want to purchase it. Touch-Less Aisle Browsing is accomplished by using enhanced shelf tags (shelf talkers) equipped with an ELI Code® that when scanned by a smartphone, will display important product content to help the shopper evaluate the product without having to pick it up, turn it over and read the packaging.
“We are humbled by Lotus Light’s excitement, involvement and leadership in this project,” said David Williams, Cornerstone’s EVP of Business Development. “It was clear that Lotus Light, along with its leadership team, genuinely want to help their retailers and their consumers. They offered assistance immediately and without asking for anything in return.”
To learn more about Touch-Less Aisle Browsing visit: https://cornerstonefornatural.com/touch-less3/
Lotus Light Media Contact: Santosh Krinsky, President
lotuslight@lotuspress.com / (262) 889-8501 Ext 108
Cornerstone for Natural Media Contact: David Williams, EVP Business Development
David.Williams@Cornerstone1.com / (813) 321-1300
Lotus Light (www.LotusLight.com) distributes over 15,000 natural products to stores nationwide, representing over 400 high quality products manufacturers. Lotus Light was founded in 1981 and is a majority woman-owned, family business.
Cornerstone for Natural™ (www.CornerstoneForNatural.com), a division of Cornerstone Consulting, Inc., is the natural product industry’s premier provider of Business Management Software solutions. Their ELI Code Technology helps its clients communicate rich product content easily and accurately and their modular Business Management Software systems help their clients be more efficient, productive and profitable by connecting, integrating, tracking and reporting on all aspects of their business operations.